Business Administration - E-Commerce
The Internet has changed the way companies operate. Businesses have evolved from traditional brick-and-mortar stores to also incorporate Internet sales (click-and-mortar), or made the leap to operate exclusively online. The Internet has helped to create a truly global economy exposing companies to customers, suppliers, partners, and competitors around the world.
The Associate of Science in business administration with a concentration in e-commerce is an online degree program that will prepare you to build your website and start an Internet business. Find out more about MSU's online learning options.
A personal mentor is available throughout the program. Your mentor will help you as you start your business, determine product offerings, create your website, and conduct online marketing. You will have weekly one-on-one strategy calls with your mentor, access to an advisory line, and opportunities to attend phone seminars. Your mentor will coach you through the process of beginning a business and will encourage you as you pursue your studies.
What will I study in e-commerce?
The e-commerce concentration provides hands-on instruction and guidance on how to create and run a profitable, Internet business. Students also develop an understanding of business with courses focused in accounting, finance, management, economics, business law, and marketing. Topics include:
- Determining a business model and product niche
- Developing an Internet advertising and marketing plan
- Creating ordering rules and merchant accounts
- Utilizing analytics to test a website's performance
- Leveraging social media accounts to target consumers and grow the business