Business Administration - Marketing

The marketing concentration of business administration at MSU exposes you to the ins and outs of the diverse field. The program includes an intensive examination of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Mountain State University offers an A.S. and B.S. in business administration-marketing. Both degrees are offered online and on the main campus in Beckley. Students on the Martinsburg campus can pursue the associate or bachelor's degree through a combination of traditional, independent, and online study.

Find out more about MSU's online learning options.

What can I study in marketing at MSU?

Topics to be explored within the marketing concentration include:

• Marketing research and its value in interpreting consumer behavior
• Principles and concepts for marketing in the tourism and hospitality industries
• Exploration of retail management and consumer buying behavior
• Proper sales techniques and duties of a sales representative
• Advertising and its distribution in the American economy
• Insight into consumer buying behavior

What career opportunities can I expect in marketing?

The marketing concentration will prepare students for a variety of roles within business, including positions as sales representatives or market research analysts, and management roles within marketing, sales, public relations, and advertising. Many graduates start in sales or management training programs and progress into other areas of marketing or business as they gain more experience.