BUSINESS ADMINISTRATION, MARKETING (B.S., A.S.)
School of Business and Technology
The B.S. in business administration is offered with concentrations in finance, hospitality, management, and marketing. The program provides the theoretical knowledge and practical skills needed to enter a professional business career or to pursue graduate study in business. Degree requirements include 57 semester hours of business core courses and a set of concentration requirements in addition to the University’s general education requirements.
The associate degree in business administration qualifies students for entry-level positions or continued study toward a bachelor’s degree. It is offered with concentrations in management and marketing.
Business Core
The business core is required of all bachelor’s degree students.
Marketing Concentration
The B.S. or A.S. marketing concentration includes an intensive examination of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
| Concentration Requirements | ||
| MGMT 325 | Management Info Systems | 3 |
| MGMT 303 | Entrepreneurship or | |
| MKTG 425 | Practicum |
3 |
| MGMT 410 | Org Systems Theory or | |
| MKTG 425 | Practicum | 3 |
| MKTG 280 | Retail Management | 3 |
| MKTG 333 | Advertising | 3 |
| MKTG 340 | Consumer Behavior | 3 |
| MKTG 345 | Services Marketing | 3 |
| MKTG 415 | Retail and Distribution Mgt | 3 |
| MKTG 440 | Qual/Quan Research Mthds | 3 |
| Total | 27 |
|
| B.S. Suggested Sequence | ||
| First Year Fall | ||
| CIS 115 | Fund of Computer Apps | 3 |
| ECON 201 | Principles of Economics I | 3 |
| ENGL 101 | English Composition I | 3 |
| MGMT 120 | Intro to Business & Tech Skills | 3 |
| MKTG 280 | Retail Marketing | 3 |
| PHIL 190 | Ethics | 3 |
| Total | 18 |
|
| First Year Spring | ||
| ECON 202 | Principles of Economics II | 3 |
| ENGL 102 | English Composition II | 3 |
| LGLS 298 | Business Law | 3 |
| MATH 120 | College Algebra | 3 |
| SSCI 181 | Skills for Success | 3 |
| Natural science elective | 3 |
|
| Total | 18 |
|
| Second Year Fall | ||
| ACCT 211 | Principles of Accounting I | 3 |
| ENGL 220 | Technical Writing | 3 |
| MGMT 302 | Fund of Management | 3 |
| MGMT 314 | Quantitative Methods | 3 |
| MGMT 325 | Management Info Systems | 3 |
| MKTG 306 | Fund of Marketing | 3 |
| Total | 18 |
|
| Second Year Spring | ||
| ACCT 212 | Principles of Accounting II | 3 |
| MGMT 304 | Organizational Behavior | 3 |
| MKTG 370 | E-commerce | 3 |
| MGMT 322 | Strategic HR Management | 3 |
| Humanities/fine arts elective | 3 |
|
| Total | 15 |
|
| Third Year Fall | ||
| ACCT 360 | Cost Management | 3 |
| FIN 310 | Finance | 3 |
| MGMT 318 | Applied Statistics | 3 |
| MKTG 373 | Supply Chain Management | 3 |
| Social science elective | 3 |
|
| Total | 15 |
|
| Third Year Spring | ||
| FIN 316 | Financial Statement Analysis | 3 |
| MGMT 416 | Team Dev & Group Mgt | 3 |
| MKTG 333 | Advertising | 3 |
| MKTG 340 | Consumer Behavior | 3 |
| MKTG 415 | Retail and Distribution Mgt | 3 |
| Natural science elective | 3 |
|
| Total | 18 |
|
| Fourth Year Fall | ||
| MGMT 450 | Business Strategy Capstone | 3 |
| MKTG 345 | Services Marketing | 3 |
| MKTG 440 | Qual/Quan Research Mthds | 3 |
| Total | 9 |
|
| Fourth Year Spring | ||
| Select 6 hrs from the following options: | 6 |
|
| MGMT 303 | Entrepreneurship | (3) |
| MGMT 410 | Org Systems Theory | (3) |
| MKTG 425 | Practicum | (3–6) |
| Total | 6 |
|
| Degree total | 120 |
|
| A.S. Suggested Sequence | ||
| First Year Fall | ||
| ACCT 211 | Principles of Accounting I | 3 |
| CIS 115 | Fund of Computer Apps | 3 |
| ENGL 101 | English Composition I | 3 |
| LGLS 298 | Business Law | 3 |
| MGMT 120 | Intro to Business & Tech Skills | 3 |
| SSCI 181 | Skills for Success | 3 |
| Total | 18 |
|
| First Year Spring | ||
| ACCT 212 | Principles of Accounting II | 3 |
| ECON 201 | Principles of Economics I | 3 |
| ENGL 102 | English Composition II | 3 |
| FIN 201 | Principles of Finance | 3 |
| MATH 102 | Beginning Algebra | 3 |
| Natural science elective | 3 |
|
| Total | 18 |
|
| Second Year Fall | ||
| ECON 202 | Principles of Economics II | 3 |
| ENGL 220 | Technical Writing | 3 |
| MATH 116 | Elementary Statistics | 3 |
| MGMT 302 | Fund of Management | 3 |
| MGMT 325 | Management Info Systems | 3 |
| MKTG 306 | Fundamentals of Marketing | 3 |
| Total | 18 |
|
| Second Year Spring | ||
| MKTG 280 | Retail Management | 3 |
| MKTG 333 | Advertising | 3 |
| MKTG 340 | Consumer Behavior | 3 |
| PHIL 190 | Ethics | 3 |
| Total | 12 |
|
| Degree total | 66 |
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