School of Business and Technology
Marketing Concentration

The marketing concentration includes an intensive examination of campaign planning and execution including formulating an initial business plan, pricing, advertising, and distribution. Students will also learn the critical thinking and the research necessary to evaluate a conceptual idea. Your degree in Business Administration will provide the knowledge and practical skills needed to succeed as a business professional.

Job opportunities in these areas are expected to increase faster than the average for all occupations through 2014.

Curriculum
MSU's program structure helps you earn your degree program quickly and conveniently. During each 16-week semester, you complete a sequence of two classes every eight weeks. This approach qualifies you as a full-time student for financial aid purposes while still allowing you to focus your studies and manage your time without juggling assignments and projects from multiple classes. Most online students spend 10 to 20 hours a week on their studies.

In addition to Business Core Courses, students with a concentration in Management are required to take:

• MGMT 325 Management Info Systems 3 (BS, AS)
• MKTG 333 Advertising 3 (BS, AS)
• MKTG 340 Consumer Behavior 3 (BS, AS)
• MKTG 345 Services Marketing 3 (BS, AS)
• MKTG 415 Retail and Distribution Mgt 3 (BS)
• MKTG 425 Practicum 15 (BS)
• MKTG 440 Qualitative Research Mthds 3 (BS)

Admissions
Mountain State University requires applicants to have a high school diploma or a General Education Development (GED) certificate. Transfer students from other regionally accredited colleges and universities are required to submit transcripts from each school attended. International students must communicate with the University's coordinator for international student services.

Financial Aid
As a full-time student, you can apply for federal, state and private financial aid. Additionally, MSU accepts employer tuition assistance and military benefits. More than 80% of our undergraduate students in 2005-2006 received some form of aid.